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设计 iPhone 应用程序：从产品定义到品牌化

Designing an iPhone Application: From Product Definition to Branding

As you develop an iPhone application you need to learn how iPhone OS and various aspects of the mobile environment impact your design decisions. This chapter covers a range of guidelines for application design issues, from product definition to branding, and describes how to address them in an iPhone application.

当开发iPhone应用程序的时候，你需要了解 iPhone 操作系统和移动手机环境的各个方面给你的设计方案的影响。本章涵盖了一系列 iPhone 应用程序设计议题的规范，从产品定义到品牌化，以及在一个 iPhone 应用程序如何去运用这些规范。

• 创建产品定义说明
  Create a Product Definition Statement
• 优秀 iPhone 应用程序的共有特征
  Incorporate Characteristics of Great iPhone Applications
• 适当地手势支持
  Support Gestures Appropriately
• 慎重地体现品牌化元素
  Incorporate Branding Elements Cautiously