出自UXGuide.net

慎重地体现品牌化元素

Incorporate Branding Elements Cautiously

Branding is most effective when it is subtle and understated. People use your iPhone application to get things done or to be entertained; they don’t want to feel as if they’re being forced to watch an advertisement. Therefore, you should strive to incorporate your brand’s colors or images in a refined, unobtrusive way. For example, you might use a custom color scheme in views and controls.

当品牌化是微小精致且易于理解的时候，他是最有效果的。人们使用你的 iPhone 应用来完成某件事情或消遣一下；他们不想产生一种强迫看广告的感觉，因此，你应该努力通过以一种高雅的，不唐突的方式体现融合你品牌的颜色和图片。例如，在视图与控件上，可以使用定义的配色方案。

The exception to this is your application icon, which should be focused on your brand. (The application icon is the icon users can see on their Home screens after they install your application.) Because users see your application icon frequently, it’s important to spend some time balancing eye-appeal with brand recognition. For some guidelines on creating an application icon, see “Application Icons.”

例外的是你的应用程序的图标，它应该是集中于表现你的品牌。（用户在安装完你的应用程序后，在主界面能看到的图标），因为用户会频繁地看到你的图标，所以，花点时间使图标的外观吸引力与品牌认知保持平衡。关于如何设计一个应用程序图标，请参考“应用程序图标”